Radio Station: Capital radio
Specific Show: Hit 40 UK
Website: http://www.hit40uk.com/
Hit40UK is the chart show is presented by Lucio Buffone and aired on stations across the UK every Sunday between 4pm and 7pm counting down the country’s top 40 singles based on sales and airplay in the chart as well as celebrity interviews and competitions.
The website for the radio show is very bright and packed full of features. On the home page there’s Lucio’s Blog, “Hot New Hits” and the “Hot Album” as well as the week’s current Superfan and chances to “play and win”. Alongside this there is the week’s top 10 singles. Above the main section is the change to listen again, sign up for email updates and see who’s on next week’s show. The content is very easy to access and the bands are obvious to anyone looking. The songs and albums featured are all by popular artists that are instantly recognisable to audiences of Hit40UK including Westlife, The Kooks and Kylie Minogue. There is also an advert for ‘The Diploma’, an area that may interest some of the Hit40UK fans.
The show appeals to a wide audience due to the nature of the music it plays – popular music. However this also leads to many expectations from different generations, younger listeners will expect an interactive, portable experience whereas the older generation may not be so up-to-date with technology in which case would want an easy to use service that isn’t too complicated. This is reflected in the simple layout and futuristic graphics which satisfies both needs. These graphics and moving blog images are all possible to feature because of the advances in technology including Flash Player which is used for the main ads on the page.
The website for Hit40UK demonstrates high levels or interactivity through the ability to pick colour scheme of the page (orange or blue), becoming a Superfan, playing games and finding out whom was number one on any day since the charts began (an example of personalisation as well). There is also proliferation through the choice of listening to songs, watching videos and the platforms upon which they can be played on also providing an immediate service, which is again shown through the podcast and listen again facilities. The listen again facilities demonstrate the ability to time-shift the listening patterns to a convenient time for the listener. All of this provides a non-linear experience as the sections can be enjoyed in any order by the viewer.
Hit40UK is the chart show is presented by Lucio Buffone and aired on stations across the UK every Sunday between 4pm and 7pm counting down the country’s top 40 singles based on sales and airplay in the chart as well as celebrity interviews and competitions.
The website for the radio show is very bright and packed full of features. On the home page there’s Lucio’s Blog, “Hot New Hits” and the “Hot Album” as well as the week’s current Superfan and chances to “play and win”. Alongside this there is the week’s top 10 singles. Above the main section is the change to listen again, sign up for email updates and see who’s on next week’s show. The content is very easy to access and the bands are obvious to anyone looking. The songs and albums featured are all by popular artists that are instantly recognisable to audiences of Hit40UK including Westlife, The Kooks and Kylie Minogue. There is also an advert for ‘The Diploma’, an area that may interest some of the Hit40UK fans.
The show appeals to a wide audience due to the nature of the music it plays – popular music. However this also leads to many expectations from different generations, younger listeners will expect an interactive, portable experience whereas the older generation may not be so up-to-date with technology in which case would want an easy to use service that isn’t too complicated. This is reflected in the simple layout and futuristic graphics which satisfies both needs. These graphics and moving blog images are all possible to feature because of the advances in technology including Flash Player which is used for the main ads on the page.
The website for Hit40UK demonstrates high levels or interactivity through the ability to pick colour scheme of the page (orange or blue), becoming a Superfan, playing games and finding out whom was number one on any day since the charts began (an example of personalisation as well). There is also proliferation through the choice of listening to songs, watching videos and the platforms upon which they can be played on also providing an immediate service, which is again shown through the podcast and listen again facilities. The listen again facilities demonstrate the ability to time-shift the listening patterns to a convenient time for the listener. All of this provides a non-linear experience as the sections can be enjoyed in any order by the viewer.
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