Broadcaster: BBC Radio 2
Website: http://www.bbc.co.uk/radio2/shows/brand/
Podcasts: Russell Brand
Russell Brand's weekly podcasts are around an hour long and contain the highlights of the show that he has presented on Radio 2 on Saturday nights. A new one is released every Tuesday for fans to download to their iPod. Currently, Brand's podcast is the second most popular on iTunes behind Stephen Fry's PODGRAMS.
The concept of a podcasts allows listeners to listen to the show anywhere they want, using the concept of portability to allow a time-shift in the listening pattern. Each podcast contains certain regular things for example a chat with Noel Gallagher based upon the contact that listeners have had with the show.
The podcast forms part of a much bigger concept, that of vertical integration. The podcast can be downloaded via Apple's iTunes which can then only be played on an iPod that has been made and bought at an Apple store or retailer. The BBC have also exploited this concept, Russell Brand uses his radio show to encourage the downloading of his podcast in order to reach the number 1 spot on the iTunes chart, as well as a note on the web page saying "join our campaign to keep Russell at Number One of the podcast charts where he belongs. Tell your friends". This is encouraging interactivity from listeners who can help to spread the word about the podcasts as well as increasing the reach of the podcast.
Podcasts can be used by the industry to replace the conventional radio shows in the future, with the shows being broadcast in a miniature form on iPods rather than through a conventional radio.
Website: http://www.bbc.co.uk/radio2/shows/brand/
Podcasts: Russell Brand
Russell Brand's weekly podcasts are around an hour long and contain the highlights of the show that he has presented on Radio 2 on Saturday nights. A new one is released every Tuesday for fans to download to their iPod. Currently, Brand's podcast is the second most popular on iTunes behind Stephen Fry's PODGRAMS.
The concept of a podcasts allows listeners to listen to the show anywhere they want, using the concept of portability to allow a time-shift in the listening pattern. Each podcast contains certain regular things for example a chat with Noel Gallagher based upon the contact that listeners have had with the show.
The podcast forms part of a much bigger concept, that of vertical integration. The podcast can be downloaded via Apple's iTunes which can then only be played on an iPod that has been made and bought at an Apple store or retailer. The BBC have also exploited this concept, Russell Brand uses his radio show to encourage the downloading of his podcast in order to reach the number 1 spot on the iTunes chart, as well as a note on the web page saying "join our campaign to keep Russell at Number One of the podcast charts where he belongs. Tell your friends". This is encouraging interactivity from listeners who can help to spread the word about the podcasts as well as increasing the reach of the podcast.
Podcasts can be used by the industry to replace the conventional radio shows in the future, with the shows being broadcast in a miniature form on iPods rather than through a conventional radio.
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