Samsung SGH-G600
Released in August 2007 in the UK, the Samsung SGH-G600 is one of Samsung’s most popular phones in recent times. Replacing several previous models, it contains several converged features including a 5.0 mega pixel camera (only the 4th phone to do so) with flash and digital zoom, a video camera, MP3 player, digital radio, voice recorder and Java games. This convergence has reduced the need to carry so many different forms of technology, it’s replaced a video camera, digital camera, MP3 player and voice recorder to name just a few. The phone has been praised as Samsung’s best ever phone, making it more appealing to audiences.
The phone is able to appeal across audiences, it is easy to use and unlike many competitors it involves no fiddly buttons that may alienate areas of the consumer industry. Its sleek and stylish looks make it stand out and is currently available in four different colours (black, pink, purple and silver - a range that will appeal to a wide audience) which means that anyone who buys it is able to personalise the colour to their own preference. The enhanced experience they get with the G600 may lead to greater loyalty with consumers staying with Samsung to upgrade their phones in the future. This would also be one of Samsung’s aim’s – to attract a loyal customer base with such a converged phone. The wide range of abilities contained on the phone makes it easy to market to the audience that it’s most relevant to for example the camera may be marketed at teenagers whilst the document viewer may be targeted at business people. The higher cost of producing such converged technologies is reflected in the price of the phone, it is one of Samsung’s most expensive phones, but audiences are willing to pay for such a good product. However, there is a newer model due for release that features an optical zoom on the camera rather than digital (as the G600 has).
The G600 offers a distinct amount of miniaturisation of several forms of technology, leading to greater portability. There is also an improvement in quality of the technology with the phone being only the 4th to offer a 5.0 mega pixel camera. However there is an element of vertical integration with the phone as you have to buy specifically Samsung accessories (such as chargers if you needed a spare) as well as extras (such as larger memory cards)
Released in August 2007 in the UK, the Samsung SGH-G600 is one of Samsung’s most popular phones in recent times. Replacing several previous models, it contains several converged features including a 5.0 mega pixel camera (only the 4th phone to do so) with flash and digital zoom, a video camera, MP3 player, digital radio, voice recorder and Java games. This convergence has reduced the need to carry so many different forms of technology, it’s replaced a video camera, digital camera, MP3 player and voice recorder to name just a few. The phone has been praised as Samsung’s best ever phone, making it more appealing to audiences.
The phone is able to appeal across audiences, it is easy to use and unlike many competitors it involves no fiddly buttons that may alienate areas of the consumer industry. Its sleek and stylish looks make it stand out and is currently available in four different colours (black, pink, purple and silver - a range that will appeal to a wide audience) which means that anyone who buys it is able to personalise the colour to their own preference. The enhanced experience they get with the G600 may lead to greater loyalty with consumers staying with Samsung to upgrade their phones in the future. This would also be one of Samsung’s aim’s – to attract a loyal customer base with such a converged phone. The wide range of abilities contained on the phone makes it easy to market to the audience that it’s most relevant to for example the camera may be marketed at teenagers whilst the document viewer may be targeted at business people. The higher cost of producing such converged technologies is reflected in the price of the phone, it is one of Samsung’s most expensive phones, but audiences are willing to pay for such a good product. However, there is a newer model due for release that features an optical zoom on the camera rather than digital (as the G600 has).
The G600 offers a distinct amount of miniaturisation of several forms of technology, leading to greater portability. There is also an improvement in quality of the technology with the phone being only the 4th to offer a 5.0 mega pixel camera. However there is an element of vertical integration with the phone as you have to buy specifically Samsung accessories (such as chargers if you needed a spare) as well as extras (such as larger memory cards)
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