Broadcaster: Channel 4
Website: http://www.channel4.com/
Genre: Drama
Website: http://www.channel4.com/entertainment/drama/
Website: http://www.channel4.com/
Genre: Drama
Website: http://www.channel4.com/entertainment/drama/
The technology involved with C4 and it's drama website is broadband, without it the images wouldn't load and the links may cause the page to freeze if accessed via dial-up. The site itself is removing the need for recordings on the TV and paper programme guides with episodes being screened online via 4OD and there being a TV schedule available on the site. It is an extension of Channel 4 rather than a replacement for its drama services.
The texts on the website itself are very simple and easy to navigate. The content is minimal; there are features on the four most popular TV shows on the cover page, as well as link to each of the dramas shown on the channel and a drama forum.
The page for C4's dramas has a blue colour theme to it, which I think has been designed to compliment the main image that's promoting one of C4's highest rated shows, 'Desperate Housewives', which features all five women wearing blue dresses. Below this image is a "What's Hot..." section where 'Hollyoaks', 'Ugly Betty' and 'Shameless' are featured alongside their airing times (with the exception of 'Ugly Betty' which isn't currently airing). As well as promotion for programmes, there is a link to the 'Hollyoaks Hunks and Babes' galleries alongside 'Big Brother: Celebrity Hijack' news, although these are smaller, less prominent links showing that they are less popular with the main audience for C4's dramas.
The variety in the shows on C4's drama page allows the broadcaster to attract a wide audience with shows such as 'Skins' that's aimed predominantly at young adults all the way to shows such as 'Without A Trace' which attracts a more mature audience. However the shows that are dominating on the page itself are those aimed at the younger audience, which ties in with C4's recent rebranding as the channel for the younger generation.
The groups that use the website will most likely be using it for extra information about the show or the extras that are offered with some individual shows on their own areas within the site rather than to watch the shows themselves, they would use 4OD for that. However everyone that accesses the site will be looking for different shows and different purposes. For example, they could be looking for character information, plot summaries or information about broadcasting times. This is often easier for the audience as the alternative is doing a general internet search which could provide inaccurate information.
The website is being used by the industry as promotion. The clear lay out and easy navigation will continue to attract viewers over more complicated pages. The search bar allows easy searches if what the audience wants isn’t displayed as well as links to ‘Desperate Housewives’ on 4OD at the top of the page.
The website offers an interactive, personalised experience that is individual for each user due to the non-linear structure of the pages. The time-shifting nature of the Channel 4 website allows audiences to use the services offered around their lifestyles.
The texts on the website itself are very simple and easy to navigate. The content is minimal; there are features on the four most popular TV shows on the cover page, as well as link to each of the dramas shown on the channel and a drama forum.
The page for C4's dramas has a blue colour theme to it, which I think has been designed to compliment the main image that's promoting one of C4's highest rated shows, 'Desperate Housewives', which features all five women wearing blue dresses. Below this image is a "What's Hot..." section where 'Hollyoaks', 'Ugly Betty' and 'Shameless' are featured alongside their airing times (with the exception of 'Ugly Betty' which isn't currently airing). As well as promotion for programmes, there is a link to the 'Hollyoaks Hunks and Babes' galleries alongside 'Big Brother: Celebrity Hijack' news, although these are smaller, less prominent links showing that they are less popular with the main audience for C4's dramas.
The variety in the shows on C4's drama page allows the broadcaster to attract a wide audience with shows such as 'Skins' that's aimed predominantly at young adults all the way to shows such as 'Without A Trace' which attracts a more mature audience. However the shows that are dominating on the page itself are those aimed at the younger audience, which ties in with C4's recent rebranding as the channel for the younger generation.
The groups that use the website will most likely be using it for extra information about the show or the extras that are offered with some individual shows on their own areas within the site rather than to watch the shows themselves, they would use 4OD for that. However everyone that accesses the site will be looking for different shows and different purposes. For example, they could be looking for character information, plot summaries or information about broadcasting times. This is often easier for the audience as the alternative is doing a general internet search which could provide inaccurate information.
The website is being used by the industry as promotion. The clear lay out and easy navigation will continue to attract viewers over more complicated pages. The search bar allows easy searches if what the audience wants isn’t displayed as well as links to ‘Desperate Housewives’ on 4OD at the top of the page.
The website offers an interactive, personalised experience that is individual for each user due to the non-linear structure of the pages. The time-shifting nature of the Channel 4 website allows audiences to use the services offered around their lifestyles.
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