Stephen Fry’s Blog
http://stephenfry.com/blog/
Stephen Fry’s blog came into existence in October 2007 on his official website, replacing the need for his fans to find individual updates from around the web or in the news, they are instead able to log onto his website and read his regular updates. Stephen Fry has quite a large fan base and his blogs reflect the changing technologies. There is the ability to subscribe to an RSS feed, link to a social networking site and subscribe to Stephen Fry’s PODGRAMS. The blogs are quite interactive in this sense, as well as these options of interactivity there is also a facility to comment each blog. This allows each reader to post an individual response to what has been blogged and have some sort of contact with Stephen Fry. The blogs contain a search application which allows immediacy, instead of reading all of the blogs they are able find what they want straight away.
The blog is used by the industry behind it (Stephen Fry and his management team) to sell their brand. By advertising PODGRAMS in the blog and Fry’s newspaper column to ensure that they are targeting people who would genuinely be interested. This is a free was of distributing the media and production is quick. There is a gain for both audiences and institutions either enjoyment (audience) or promotion (institution). The narrowcasting involved in Fry’s blogs does however mean that the only people being reached are already Fry’s fans.
http://stephenfry.com/blog/
Stephen Fry’s blog came into existence in October 2007 on his official website, replacing the need for his fans to find individual updates from around the web or in the news, they are instead able to log onto his website and read his regular updates. Stephen Fry has quite a large fan base and his blogs reflect the changing technologies. There is the ability to subscribe to an RSS feed, link to a social networking site and subscribe to Stephen Fry’s PODGRAMS. The blogs are quite interactive in this sense, as well as these options of interactivity there is also a facility to comment each blog. This allows each reader to post an individual response to what has been blogged and have some sort of contact with Stephen Fry. The blogs contain a search application which allows immediacy, instead of reading all of the blogs they are able find what they want straight away.
The blog is used by the industry behind it (Stephen Fry and his management team) to sell their brand. By advertising PODGRAMS in the blog and Fry’s newspaper column to ensure that they are targeting people who would genuinely be interested. This is a free was of distributing the media and production is quick. There is a gain for both audiences and institutions either enjoyment (audience) or promotion (institution). The narrowcasting involved in Fry’s blogs does however mean that the only people being reached are already Fry’s fans.
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